Benefits of Music in Business - Increase Sales 48%
Discover how the right music can transform your venue and boost revenue
Music Makes Wine Taste Better
When 250 British students were split into four groups and offered the same glass of wine while listening to a different song, they overwhelmingly said the wine tasted similar to the personality of the music they were listening to even though every glass poured was the same.
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Music Encourages Beer Sales
The patrons were exposed to either the usual volume or a high volume of background music. The results show that high volume levels led to increased alcohol consumption and reduced the average amount of time to drink their glass of beer.
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Music Keeps Your Customers Inside for Longer!
In one eight-week study once the food was served to customers given the slow-music treatment (that is, under 72 Beats Per Minute) they took 11 minutes more to complete their dinners and leave (56 minutes) than those given the fast-music treatment (92 Beats Per Minute or more) (who left at the 45 minute mark).
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In one study, under a slow music treatment (that is, under 72 Beats Per Minute) the average dollar amount spent on food per customer group in one study was $55.81 compared with an average of $55.12 under the fast-music treatment (92 Beats Per Minute or more), not really a huge difference.
That represented an average of 3.04 more drinks per customer group with slow music!
Music Powers Performance
The right music doesn't just help hospitality venues - it's essential for fitness environments too. Music tempo and energy directly impact workout intensity and customer satisfaction.
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